Empowering women is crucial for global economic growth and prosperity. An African entrepreneur, Bethlehem Tilahun Alemu, once said, “Investing in women isn’t the right thing to do, it’s the smart thing to do.” This rings true as Paga launched For Her Campaign 2023 in celebration of International Women’s Month.
The For Her Campaign focused on promoting female-owned businesses and empowering women both within and outside the organization. The campaign included a series of events, such as a video pitch competition featuring female entrepreneurs from Nigeria, a video campaign featuring Paga female staff and a private event which doubled as a ceremony to award the winner of the competition.
Paga promoted these female-owned businesses to her audience across all social media platforms in order to increase visibility for these businesses and provide an opportunity for them to showcase their products to a wider audience thereby increasing their revenue.
The For Her campaign has also inspired women outside of the organization to take action and support other women in their communities by voting. After weeks of voting, Pamela Owei of Pamela Owei Photography emerged as the winner of the competition and received a grant of N1,000,000 naira as the grand prize for amassing the highest number of votes.
Through this campaign, Paga has shown the power of collaboration and the impact of supporting women in business. In her words, the head of People Operations, Seyi Ajayi advised “Take time to hone and perfect your skills as a woman in business or in career, knowing that excellence is required of you and one day those skills will come in handy”. This encouraged an environment for women to share their experiences and challenges and inspired women worldwide to take action to support others. This campaign reinforces the importance of promoting diversity and inclusion in the workplace, recognizing the value that women bring to the workforce and the economy.
Within the organization, the For Her campaign provided a platform for female employees to share their experiences and challenges, creating a supportive environment for women to engage in career mentorship conversations and develop the necessary skills for career advancement. This has had a positive impact on the organization and its workforce. To wrap up the campaign was a private event focused on female employee engagement and career development.
The keynote address was by Josephine Sarouk Managing Director, MTN Global Connect Nigeria. The panel session was moderated by Paga’s Communications Manager, Oluchi Ezeugo alongside three powerful and successful speakers in diverse industries, Demi Samande, Founder & CEO Majeurs, Esiri Agbeyi, Partner Tax & ESG, PwC and Paga’s own Seyi Ajayi, the Head of People Operations. The conversation was impactful and it created an opportunity for participants to engage and expand the conversation to suit real-life issues and steps to navigate these challenges
Both the external and internal aspects of the campaign demonstrated the power of collaboration and the importance of recognizing the value of diversity and inclusion in the workplace, making it not only the right thing to do but also the smart thing to do.
